Suites/Chicago
The Bryles Research Chicago sensory suite is designed to support every stage of product testing and development. Two dedicated focus group rooms with attached viewing areas comfortably accommodate 8 to 12 participants for qualitative research, or up to 20 people when configured for product testing. For larger studies, the spacious Magnificent Mile room seats up to 75 people in theater-style arrangements and offers a tiered viewing room for client observation. When used for product testing, this room can accommodate 50 participants in a classroom-style setup or 40 with facility-owned computers.
Test Kitchens and Sensory Suites
Our 550-square-foot test kitchen features a full range of amenities to support preparation and presentation, including:
- Upright commercial refrigeration
- 400 free amps of electrical
- Commercial oven with ventilation hood
- Lots of counter space
- Ground floor access
- 3 49-cubic ft. commercial refrigerators (True T-49)
- 2 49-cubic ft. commercial freezers (True T-49F)
- 2 36” 6-burner commercial ranges with ovens
- 8-foot commercial hood
- 6 residential electric ranges (16 burners)
- 2 residential convection ranges (8 burners)
- 8-1150 Watt microwaves & 15 1200-Watt microwaves
- Triple sink with hand sink
- 4 ¾” quick disconnect natural gas connections
- 4 50-AMP, 220V, single phase electrical connections
- 2 60-AMP, 250V, three phase electrical connections
- Up to 400-AMP, 208V 3 phase power
- 36 ft. of counter space with center island
- 5 Duke ACTW-1-C 12” X 20”
- 20-quart Full size steam tables and pans
- 3 Dean SR142G 43lb deep well, 2 basket deep-dryers
- 2 Supera LCG36-2 Flat Top Griddles
- Gusto AMRB36 radiant gas char-broiler
- Closed-circuit Monitor to CLT Lab
Computerized Test Labs
The Bryles Research Chicago facility computerized test labs are equipped with laptops or tablets utilizing high speed internet to ensure successful studies of all types.
- Capable of seating up to 50 participants at a time, with dividers between stations for privacy
- Dedicated high-speed WiFi service
- 60 lap top computers on-hand
Flex/Focus Suites
The Bryles Research Chicago suburban flex facility offers focus suites designed for ultimate adaptability, allowing you to create the perfect environment for your research. Whether replicating real-world settings or configuring spaces to fit unique study requirements, our suites help ensure respondents feel at ease—delivering authentic insights that empower your team to make informed, data-driven business decisions with confidence.
- Rooms with a variety of appliances stations so respondents can touch, pull, pull, etc., for feedback on how appliances operate; video at each station captures the respondents’ reactions
- Living room styled spaces
Unique Features
At the Bryles Research Chicago facility we are committed to creating realistic environments for our customers’ studies to bring out the most authentic insights from participants. Video viewing of the kitchen allows for unobtrusive observation and documents the study for review post-study. Video viewing is especially helpful for team members unable to attend in person. Twelve-foot gondola shelving realistically simulates products at retail, portable sinks make tests involving water or clean-up more efficient, and our garage door entrance is large enough for a vehicle to be driven into the CLT room.
Industries We Serve
Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.
Methodologies
Bryles Research offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.
Qualitative
Quantitative
Home Use
Scent
Tactile