Comprehensive Research Methodologies for Insights

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Methodologies

At the Bryles Research facility, we offer a comprehensive suite of research methodologies tailored to uncover authentic consumer insights. Whether your product is in the concept phase or already on shelves, our qualitative and quantitative methods—supported by home use testing, scent studies, and tactile evaluations—deliver clear, actionable data to help you make confident decisions. Not sure which test or combination of tests are right for your needs? Contact us today to explore your options.

Qualitative Research

Get to the heart of the consumer experience.

Our qualitative research methods are designed to dive deep into consumer perceptions, preferences, and emotions. Through focus groups, in-depth interviews, and ethnographic studies, we uncover the why behind consumer behaviors. These insights provide a rich understanding of how your products and brand resonate with real people in real situations.

In-person focus groups and interviews
Online qualitative platforms
Ethnographic and observational research

Whether you’re exploring new concepts, testing prototypes, or refining messaging, our qualitative research uncovers the human stories that drive consumer choices.

Quantitative Research

Data-driven insights you can rely on.

Our quantitative methodologies deliver statistically significant data that helps you make informed, confident decisions. We use large-scale surveys, central location testing, and sensory panels to gather measurable insights about consumer preferences, product performance, and market potential.

Consumer surveys (online & in-person)
Sensory testing & central location tests (CLTs)
Concept & product validation

From early-stage product development to post-launch evaluations, our quantitative research provides the numbers you need to back up your strategies.

Home Use Testing

Real feedback from real-world use.

Home Use Tests (HUTs) place your product in the hands of consumers, letting them experience it in their own homes as part of their daily routines. This methodology delivers authentic feedback on how your product performs in real life—offering valuable insights into satisfaction, usability, and purchase intent.

Authentic, in-home evaluations
Longitudinal feedback over time
Deeper understanding of usage behaviors

HUTs allow you to assess performance outside the lab, ensuring your product fits seamlessly into consumers’ lives before going to market.

Scent Testing

Harness the power of fragrance to create emotional connections.

Scent plays a powerful role in shaping consumer perception, emotion, and memory. Our scent testing methodologies help you evaluate the impact of fragrances on product appeal and brand experience. Whether integrated into a product, packaging, or retail environment, we test how scents enhance emotional engagement and brand affinity.

Fragrance evaluation & preference testing
Scent performance over time
Emotional & behavioral impact studies

From personal care to home care and beyond, we help ensure your scent strategy enhances product desirability and strengthens your brand identity..

Tactile Testing

Optimize the feel of your products and packaging.

How a product feels in a consumer’s hands can make or break their experience. Our tactile testing services evaluate texture, weight, ergonomics, and overall sensory feel—whether it’s the smoothness of packaging, the comfort of a grip, or the fabric of a wearable product.

Texture and Material Evaluations
Ergonomic and Handling Assessments
Sensory Feedback on Product and Packaging Feel

We provide actionable insights that help you refine physical attributes for improved user experience, product satisfaction, and brand perception.

Suites/Chicago

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Test Kitchens and Sensory Suites

The Bryles Research Chicago facility is designed with two expansive, modern commercial test kitchens equipped with industry-standard appliances, utensils, and preparation spaces to simulate real-world cooking and tasting experiences. These facilities can comfortably accommodate large groups of testers, and our kitchen layouts are adaptable to suit various types of food and beverage testing.

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Computerized Test Labs

Featuring modern, comfortable spaces for participants and dedicated viewing areas for clients, our facilities ensure a productive and enjoyable research experience. We’ve integrated advanced technology for real-time data collection and analysis, ensuring you get accurate, actionable insights as quickly as possible from our large local database of participants.

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Flex/Focus Suites

Whether your study adheres to traditional market research protocols or pushes the boundaries of innovative methodologies, our facilities are versatile and adaptable. Our goal is to provide an environment that perfectly aligns with your research objectives. Let our experience, commitment to quality, and innovative facilities guide you toward data-driven success.

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Unique Features

The Bryles Research Chicago facility has many unique features that increase its flexibility and help keep clients and respondents comfortable. From props to fixtures to logistical solutions to privacy features, our goal is to help participants relax so you get authentic reactions and opinions that can help you ensure your brand, products and services are most relevant to your consumers.

Suites/Dallas

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Test Kitchens and Sensory Suites

The Bryles Research Dallas commercial test kitchen allows you to test your food and beverage products in a fully equipped, professional-grade kitchen environment. This unique setup is ideal for businesses looking to evaluate and refine their offerings based on real-world consumer feedback.

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Computerized Test Labs

You won’t find more innovative spaces than the computerized test labs at the Bryles Research Dallas facility. Featuring modern, comfortable spaces for participants and dedicated viewing areas for clients, our test labs ensure a productive and enjoyable research experience. We’ve integrated advanced technology for real-time data collection and analysis, ensuring you get accurate, actionable insights as quickly as possible.

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Flex/Focus Suites

The Bryles Research Dallas facility offers state-of-the-art viewing rooms, spacious and well-equipped, they provide an ideal setting for focus groups and other types of research. Additionally, our facilities feature cutting-edge audio visual capabilities, which help to ensure that our clients can capture every important detail during the research process. With these features combined, we strive to deliver an unforgettable experience for all of our clients.

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Unique Features

The Bryles Research Dallas facility is designed for the comfort of our clients and respondents during and between studies. When participants are relaxed, you get authentic reactions and opinions that can help you ensure your brand, products and services are most relevant to your consumers. From life-like environments to features that help with logistics to privacy measures, we go to great lengths to ensure your study is successful.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.